So Desigual decided to give a free outfit to the first 100 people for the first day of their sale. There was a catch of course... they had to arrive half naked! “Enter almost naked and leave fully dressed” was the tagline. A great publicity stunt and for this I will give it a tish. But personally to go half naked (not a pleasant view anyway) in January, in the morning and waiting for hours for Desigual, I will give it a miss... I will maybe do it for Chanel, Rick Owens, Acne and few others and only in the summer!
Now let's speak about what everyone is asking themselves; is that a gorilla inside the shop? No, relax! He is a man, but a bit hairy... Let's hope that the ministry of waxing will do a promotion soon where the tagline will be "Enter fully hairy, leave hairless!!